Privacy policy
Last updated: April 23, 2025
This privacy policy describes how Boostbites (the website, we, us, or our) collects, uses, and shares your personal data when you visit, use our services, or purchase from boostbites.se (the website) or otherwise communicate with us regarding the website (collectively called the services). The use of you/your (etc.) in this privacy policy refers to you as a user of the services, whether you are a customer, website visitor, or another person about whom we have collected data under this privacy policy.
We recommend that you read this privacy policy carefully.
Changes to this privacy policy
We may update this privacy policy from time to time, for example to align with new procedures or due to other operational, legal, or regulatory reasons. The revised privacy policy will be published on the website, as indicated by the date at "Last updated," and we will take any other actions required by applicable law.
How we collect and use personal data
To provide the services, we collect your personal data from a variety of sources as described below. The types of data we collect and use vary depending on how you interact with us.
In addition to the specific purposes listed below, we may use the data we have collected about you to communicate with you, provide or improve the services, comply with any applicable legal requirements, enforce any applicable terms of service, and to protect the services, our rights, and the rights of our users and others.
What personal data we collect
The types of personal data we collect about you depend on how you interact with our website and use our services. When we use the term personal data, we mean information that identifies you, relates to you, describes you, or can in any way be linked to you. The sections below describe the categories and specific types of personal data we collect.
Data we collect directly from you
Data you provide to us through our services may include:
- Contact details such as your name, address, phone number, and email address.
- Order information such as name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information such as username, password, security questions, and other information used to protect your account.
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Purchase information such as items you view, add to your cart, data saved on your account like loyalty points, referrals, gift cards, or purchases.
- Saved loyalty points, product reviews, referrals, and gift cards
- Customer support information such as information you choose to share when communicating with us, like when you send a message via the services.
Some features of the services may require you to provide certain information about yourself directly. You may choose not to share such information, but this may make it impossible for you to use or access those features.
Information we collect about your usage
We may also automatically collect certain information about your interaction with the services ("Usage Data"). For this purpose, we may use cookies, pixels, and similar technologies ("Cookies"). Usage data may include information about how you access and use our website and your account, including details about your device, browser, network connection, IP address, and other information about your interaction with the services.
Information we receive from third parties
We may also receive information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies that support our website and services, such as Shopify.
- Our payment processors who collect payment information (e.g., bank account details, credit or debit card information, billing address) to process your payment to fulfill your orders and deliver the products or services you requested, to fulfill our contract with you.
- When you visit our website, open or click on emails we send you, or interact with our services or ads, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, SDKs, third-party libraries, and cookies.
All information we receive from third parties will be processed in accordance with this privacy policy. See also the section below, Third-party websites and links.
How we use your personal data
- Providing products and services. We use your personal data to provide you with the services to fulfill our contract with you, including processing your payments, fulfilling your orders, sending you messages related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating any returns and exchanges, and other features and functions related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you may choose to use. In such cases, Shopify will process your data according to its privacy policy and consumer protection policy.
- Marketing and advertising. We may use your personal data for marketing and advertising purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or regular mail, and to show you ads for products or services. This may include using your personal data to better tailor the services and advertising on our website and other websites. If you reside in the EEA, the legal basis for this processing of personal data is our legitimate interest in selling our products, under Article 6(1)(f) GDPR.
- Security and fraud prevention. We use your personal data to identify, investigate, or take action regarding any fraudulent, illegal, or harmful activity. If you choose to use the services and register an account, you are responsible for keeping your login details secure. We strongly recommend that you do not share your username, password, or other access information with anyone else. If you believe your account has been compromised, contact us immediately. If you reside in the EEA, the legal basis for this processing of personal data is our legitimate interest in keeping our website secure for you and other customers, under Article 6(1)(f) GDPR.
- Communicating with you and improving the service. We use your personal data to provide you with customer support and improve our services. This is a legitimate interest for us to be responsive to you, provide you with effective services, and maintain our business relationship with you under Article 6(1)(f) GDPR.
Cookies
Like many others, we use cookies on our website. For more information about the cookies we use to operate our Shopify store, visit https://www.shopify.com/legal/cookies. We use cookies to operate and improve our website and services (including to save information about your activity and preferences), to conduct analytics and gain better understanding of how users interact with the services (which relates to our legitimate interest to administer, improve, and optimize the services). We may also allow third parties and service providers to use cookies on our website to better tailor the services, products, and advertising on our website and other websites.
Accepting cookies is automatic by default in most browsers, but you can change your browser settings to delete or reject cookies. Please note that your experience may be negatively affected if you delete or block cookies, and some services, such as certain features and general functionality, may stop working fully or partially. Also, blocking cookies may not completely prevent our information sharing with third parties, such as our advertising partners.
How we disclose personal data
Under certain circumstances, we may disclose your personal data to third parties to fulfill contracts, for legitimate purposes, and other reasons covered by this privacy policy. Some examples of such circumstances:
- Data may be shared with vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, distribution, and delivery).
- Data may be shared with business and marketing partners to deliver services and advertising to you. Our business and marketing partners will use your data in accordance with their privacy notices.
- When you request or otherwise consent to us sharing certain data with third parties, such as to deliver products to you or when you use social media widgets or login-based integrations, we may also share your data.
- Data may be shared with our affiliates or within our group as part of our legitimate interests in operating a successful business.
- Data may be shared in connection with a business event, such as a merger or bankruptcy, to comply with applicable legal obligations (e.g., in response to subpoenas, search warrants), enforce applicable terms of service, and protect and enforce the services, our rights, and the rights of our users and others.
We disclose personal data from the following categories and sensitive data about users for the purposes described above in How we collect and use your personal information and How we disclose personal information:
| Category | Recipient categories |
|---|---|
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We neither use nor disclose sensitive personal data without your consent or to draw conclusions about you.
With your consent, we share personal data to conduct advertising and marketing activities as described below.
User-generated content
The services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public part of the services, this content will be public and accessible to everyone.
We do not control who will have access to the information you choose to make available to others and cannot ensure that those who have access will respect your privacy or keep it secure. We are not responsible for the privacy or security of such information you make publicly available, nor for whether information you share with or receive from third parties is reliable, used, or misused.
Third-party websites and links
Our website may provide links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should read their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including whether the information on those websites is accurate, complete, and reliable. Information you provide on fully or partially public places, including information you share on third-party social networking platforms, may also be seen by others using the services and/or those using these third-party platforms without any limitation on how it may be used by us or third parties. The mere fact that we include such links does not imply endorsement of the content on such platforms, nor their owners or operations, beyond what is expressly stated in the services.
Data concerning children
The services are not intended for use by children, and we do not knowingly collect personal data about children. If a child for whom you are a guardian has provided their personal data to us, you may contact us using the contact details below to request deletion.
Up to the date this privacy policy came into effect, we are not aware that we have "shared" or "sold" (as defined under applicable law) personal data concerning persons under 16 years old.
Security and storage of your data
Please note that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. Any information you send to us may also lack protection during transmission. We recommend that you do not use insecure methods to send sensitive or confidential information to us.
How long we retain your personal data depends on various factors, such as whether we need it to manage your account, provide the services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your rights
Depending on where you live, you may have some or all of the rights below regarding your personal data. These rights are not absolute, and may only apply under certain circumstances, and the law allows us to deny your request in such cases.
- Right of access/knowledge: You may have the right to request access to the personal data we hold about you, including information about how we use and share your information.
- Right to deletion: You may have the right to request that we delete the personal data we hold.
- Right to correction: You may have the right to request that we correct the personal data we hold if it is inaccurate.
- Right to portability: Under certain circumstances and with some exceptions, you may have the right to receive a copy of the personal data we have about you and to request that we transfer it to a third party.
- Right to opt out of sale, sharing, or targeted advertising: You may have the right to instruct us not to "sell" or "share" your personal data or to indicate that your personal data should not be used for purposes considered "targeted advertising," as defined in applicable privacy laws. If you visit our website with the GPC signal enabled (depending on your location), we will automatically interpret this as a request to deny "sale" or "sharing" of data for the device and browser you use to visit the website.
- Restrict processing: You may have the right to request that we no longer process your personal data or restrict our processing of it.
- Withdraw consent: In cases where we rely on consent to process your personal data, you may have the right to withdraw your consent.
- Appeal: If we deny your request, you may have the right to appeal our decision. You can do so by responding to our denial message.
- Manage communication preferences: We may send you marketing emails, and you can opt out of receiving such emails by using the unsubscribe feature in all our messages to you. If you choose to stop receiving such emails, we may still send you non-promotional messages, such as information about your account or orders.
You can exercise these rights where indicated on our website or by contacting us using the contact details below.
Your status with us is not affected by exercising your rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a well-founded response to your request. Under applicable law, you may appoint a representative who can make requests on your behalf to exercise your rights. Before accepting such a request from a representative, that representative must provide proof that you have authorized them to act on your behalf, and you may also need to personally verify your identity to us. We will respond to your request within the timeframe specified by applicable law.
Complaints
If you have complaints about how we process your personal data, contact us using the contact details below. If you are not satisfied with how we handled your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below. You may also choose to send your complaint to the Data Protection Authority (IMY). Within the EEA, you can find a list of responsible data protection supervisory authorities here.
International users
Please note that we may transfer, store, and process your personal data outside the country where you reside. Your personal data is also processed by staff and external service providers (third parties) and partners in these countries.
If we transfer your personal data outside Europe, we will rely on recognized transfer mechanisms, such as the European Commission's standard contractual clauses, or equivalent agreements from the relevant competent authority in the United Kingdom (depending on what is relevant), unless the data transfer is to a country assessed to ensure an adequate level of protection.
Update to your privacy policy for SMS marketing
We recommend updating your privacy policy to include the following best practices for compliance with SMS marketing:
Description of the SMS program
We collect phone numbers from users who sign up for our SMS program to send marketing messages, cart reminders, promotional offers, and other relevant communications. These numbers are used only in accordance with this policy and are not shared with any third party except those who help us operate the program.
SMS cart reminders
The Boostbites website uses cookies to help keep track of items you have added to your cart, including when you have left the cart without completing the purchase. This information is used to determine when to send SMS reminders about your cart.
Data sharing with third parties
If this policy mentions data sharing or selling to unaffiliated third parties, it must specify that this does not include data linked to SMS sign-ups or consent.
Example text:
"The above excludes original data for SMS sign-ups and consent; this information will not be shared with any third party."
Location tracking and location-based services
If your privacy policy mentions location tracking or location-based services, you must fully describe how this data is collected and for what purpose.
We reserve the right to update this policy in the future to better reflect our data collection and SMS communication practices.
Contact
If you have questions about our privacy practices or this privacy policy, or if you want to exercise any of your rights, call or email us at info@boostbites.se, or you can contact us at Wedavägen 16C, Södertälje, 152 42, SE.
Regarding applicable data protection legislation, and unless otherwise expressly stated, we are the data controller for your personal data.